In the world of technology, things are already changing in
the time you had to read this sentence. When it comes to press coverage, 21st
Century Media including the Oakland Press, Macomb Daily and their other 10
properties operating from Traverse City to Royal Oak and downriver are being
revitalized.
As many of you know, I have been doing primarily video
stories on golf tournaments and I was at 26 of them in 2013. This year it has
been decided that not many people are watching videos that are ESPN style that
I have produced (an average of 300 hits) in the Oakland Press last year. What
the various papers are going to are print stories for the paper and online and
photo albums. What this means is when I do stories, they will be feature
stories (video) and large photo albums. It is all about the clicks. A photo
album with 100 pictures that gets 300 hits a piece will get up to 30,000 hits
plus the reads on the stories and you have an online newspaper that can charge
some serious advertising money when you add up all of the coverage. The feature
stories must be interesting to our entire area, not just a very local story
that has no interest outside of your school. If it is of interest to the entire
State of Michigan or Metro Detroit, then we are all ears. A player or team
overcoming something or winning for the first time in awhile or having serious
adversity is what we are talking about and you need to get ahold of me.
What this means to you is that you will see me at high
school tournaments but for organizations like GAM, PGA of Michigan, Top 50
Tour, Meijer/Adams and the rest, I can write and produce video and photos for
your site plus make commercials, promotions, golf instructional videos and
feature stories. There is a cost and you can get a hold of me for that.
I will be producing stories, interviews, a possible tv show
down the line, rankings and the rest but tournament highlights will be few
unless your tour/tournament has a budget to have me come out. You will be able
to use anything paid for on your site, my site and the tv show if you purchase
my time. Advertising using commercials is also available as well.
The blog and website will cover course reviews, interviews,
standings and rankings for both players and teams for boys and girls. I also
will be some college golf tournaments and have interviews with golfers
including professionals, golf news makers.
The golf show will have remotes from golf courses and
tournaments. It will cover golf newsmakers, tournaments, great golf holes, must
play destinations, equipment and course reviews. It will have commercials for
sponsors that pay for the remotes and other sponsorship.
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